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The 1% rule is the fastest way to triage a rental property. If monthly rent is at least 1% of the purchase price, it’s worth a deeper look. If it’s well below, the cash flow is probably too thin without serious help from financing or appreciation.

Property Details

The 1% rule says monthly rent should be at least 1% of the purchase price.

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1% Rule Result

1.00%
Passes the 1% rule
1% threshold
$2,500
monthly rent needed
Surplus
$0
over threshold
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What is the 1% rule?

The 1% rule is a rental-property screen: monthly rent should be at least 1% of the purchase price. A $200,000 property should rent for at least $2,000/month; a $400,000 property for at least $4,000/month. It’s not a guarantee of profitability — it’s a quick filter to separate plausible deals from non-starters before you spend time on a full underwrite.

The formula

Pass if (Monthly Rent ÷ Purchase Price) × 100 ≥ 1.0%
Equivalent: Monthly Rent ≥ Purchase Price × 0.01

Where the 1% rule still works

  • Cash-flow markets: Cleveland, Memphis, Indianapolis, Birmingham, Pittsburgh, parts of the Midwest and South. Many properties still hit 1%+.
  • BRRRR and value-add: apply the rule to all-in cost (purchase + rehab) on the post-rehab rent.
  • Section 8 / mid-tier rentals: stable rents in working-class neighborhoods often clear 1%.

Where the 1% rule breaks down

In coastal metros and high-appreciation cities, almost no property meets 1% on the first pass. That doesn’t mean those markets are bad investments — it means you have to underwrite total return (cash flow + appreciation + principal paydown + tax benefits), not just yield. Use cap rate or cash-on-cash there instead.

Frequently asked questions

What is the 1% rule in real estate?

The 1% rule says a rental property’s monthly rent should be at least 1% of its total purchase price (price + repairs). For example, a $250,000 property should rent for at least $2,500/month. It’s a quick screening heuristic — not a final decision metric.

How is the 1% rule calculated?

Divide monthly rent by purchase price. If the result is ≥ 1%, the property passes. Formula: (Monthly Rent ÷ Purchase Price) × 100. Pass = ratio ≥ 1.0%.

Is the 1% rule still relevant in 2026?

In low-cost cash-flow markets (Cleveland, Memphis, Indianapolis, Birmingham), the 1% rule is still achievable on many properties. In higher-cost or appreciation-driven markets (NYC, SF, LA, Boston, Seattle), almost no property meets the 1% rule — investors there target appreciation and tax benefits instead. Use it as a screen for cash-flow markets, not as a universal filter.

Does the 1% rule include repair costs?

A stricter version applies the rule to total cost (purchase price + repairs/rehab). For move-in-ready rentals, purchase price alone is fine. For BRRRR or value-add deals, use the all-in cost so you don’t over-pay for the post-rehab cash flow.

What’s the difference between the 1% rule and the 2% rule?

The 2% rule is a higher-cash-flow screen for distressed or Class C/D markets — rare today. The 1% rule is the practical version for most modern investors. Use the 2% rule only if you’re looking at deeply discounted or low-priced properties where it’s realistic.

Should I buy a property that fails the 1% rule?

Possibly. Many strong investments fail the 1% rule but win on appreciation, tax benefits (depreciation, cost segregation), or principal paydown. Use the 1% rule to triage a long list — then run a full cash-flow and ROI analysis on the survivors.

What about the 50% rule and 70% rule?

They’re different screens. The 50% rule estimates operating expenses (≈ 50% of rent → NOI). The 70% rule sets a max offer for fix-and-flip deals (ARV × 70% − repairs). The 1% rule is just a rent-to-price screen.

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